Grountwork Branding

We at Jamm had an incredible opportunity to partner with Gruntwork to completely reimagine their brand, and we couldn't be more thrilled with the result! Gruntwork, known for its DevOps platform building, now has a visual identity as bold, approachable, and dynamic as their services.

The highlight of the rebrand? Introducing Grunty—a playful, yet dependable yeti mascot that symbolizes the strength, resilience, and fun side of the Gruntwork team.

Our goal was to create something memorable and engaging, bringing a fresh personality to the brand that clients and users could connect with. From new logos to vibrant color palettes, and of course, Grunty making appearances across their merchandise and media, we infused every element with care and excitement. Working with Gruntwork was a joy, and we loved the creative freedom to transform their brand into something that truly stands out in the tech world.

Gruntwork's new identity, filled with warmth and character, now reflects the innovative spirit behind their DevOps solutions. We can’t wait to see where Grunty goes next!